Danish journalists see potential of blogs

Four out of five Danish journalists feel reading blogs is irrelevant to their work, according to a survey (in Dutch? Dannish) by media intelligence company Cision (via Mediawatch.dk), but half of the survey’s respondents did believe blogs would come to play an important role in the Danish media landscape in the future. Go figure.

Pulled this his from Scandinavian journalist Kristine Lowe, who had a more progressive take than her fellow journalists.

Well, their loss. In fact, had they bothered reading blogs, they could have had this little piece of inside information all for free: ‘The future is already here, it’s just unevenly distributed’ (hat tip: William Gibson)

I know how fast the world of a news journalist swirls, and, yes, blogs are more useful to specialist reporters, but I can’t even begin to tell you in how many ways blogging and reading blogs has been useful to me as a journalist. Perhaps even made me a better journalist.

Friends urged me to start blogging as early as 2001, but back then I felt there was no way I could find time: I was too busy chasing work, chasing deadlines. I regret that now, but am glad I finally got going when I did.

As I posted yesterday, blogs provide lawyers and legal marketing professionals a leg up on competitor’s PR efforts. You are going to run into journalists like Krsitine who are going to want to use you and your commentary in stories. It’s really rather simple once you look outside traditional PR and communications.