Banks ought to be blogging, study suggests

Andy Merrett at The Blog Herald shares that banks ought to be blogging according to research by Javelin Strategy. “Their research suggests that 20% of US consumers read blogs, rising to 34% of affluent, tech-savvy ones.”

From Bank Systems & Technology, Andy’s source:

Blogging is a great step that banks can take in enhancing their online presence. Most younger consumers bank only online with very few yearly visits to a branch. And most banks’ Web sites, while being very functional are not nearly as interactive as the branch. Blogging is a great way for banks to not only market to their online customers, but to show that, yes, there are real live bank employees behind their Web sites.

Sound a lot like law firms? Younger people, yes 25 to 40 year olds with legal needs, have very few dealings with law firms – even when the need arises or prudent planning dictates. And there’s certainly no profession that has as great a need for demonstrating that the people who work in the profession, lawyers and the folks who work at law firms, are real people too.

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