The Business Podcasting Book
For lawyers, blogging is all about marking. It establishes credibility and creates a web presence while driving information towards colleagues and potential clients. Few marketing mediums can do what blogs do. That doesn’t mean one should rest at blogging alone. Some lawyers have turned to podcasting while others wonder what they need to do to get started in this medium.
The Business Podcasting Book explains how to launch and market a podcast. The book has five contributing authors: Michael Geoghegan, Greg Cangialosi, Ryan Irelan, Tim Bourquin and Colette Vogele.
Here is how lead author Greg Cangialosi described the book:
The book is broken into three parts and is roughly 400 pages. We first drill into an overview of podcasting, examples of corporate podcasting, podcastings role in the social media landscape, and what organizations needs to consider before jumping in.
The second section, which was written mostly by Ryan, is an overview of the podcast production process. He covers everything from planning decisions, all the way through to the production of your podcast and the power of RSS. Also in this section, Colette offers an excellent chapter on the potential legal issues organizations must consider as well before they delve into a podcasting initiative.
The third section of the book is focused on getting your podcast out there, building your audience and community, monetizing your content, and measuring your success. In this section I am joined by Tim who contributed an incredibly detailed chapter on monetizing your podcast.
Podcasts can be daunting to those unfamiliar with the medium. This book, which is available for pre-order at Amazon, aims at explaining the concept and uses of podcasting while making it all less intimidating. It goes through each step towards familiarizing the reader with what podcasting is, how to do it and how to get the podcast greater exposure.
Some lawyers have already taken advantage of this tool. One example of a LexBlog blog with podcasts is the New Jersey Law Blog. Podcasting is by no means a necessity for every lawyer who blogs but it is a valuable addition providing similar positives as blogging.
As a way of full disclosure, it should be noted that co-author Ryan Irelan worked as project manager for LexBlog before Mark Melief took over.