Law firm web hipness great for recruiting

Last week’s Boston Business Journal story on a law firm using the web for recruiting showcases a trend in leading law firms. Having a cool Internet presence, whether it be via a web site or blogs, helps recruit lawyers, new grads or lateral hires.

Looking decidedly YouTube-esque, Choate Hall & Stewart LLP in Boston has relaunched the career portion of its corporate Web site to include spoofs of the Mac vs. PC commercials that pit ‘Choate vs. Megafirm’ as well as video footage of summer associates discussing esoteric topics such as their favorite horror films and Swedish singing trios. The video effort underscores the premium Boston firms are placing on landing young legal talent……’We hope it helps law students to see that there are some differences in our model and our approach,’ said John Nadas, a managing partner at Choate, which has about 200 lawyers. ‘We like to think that we’re relatively innovative, energetic and youthful. By seeing clips of the associates talking about themselves, recruits will get some sense of our character and our culture. We’re having fun. Frankly, we find the Web sites of other firms not that entertaining.'”

New grads and seasoned lawyers with innovative clients are drawn to law firms who mirror what’s going on in society. Law firms willing to take a chance like Choate Hall, and admittedly the risks are very low, are going to shine in the eyes of those recruits.

Technorati Tags: law firm video