Jamie responded with two main ways:
- Content, Content, Content. Looks like you are already starting to put good content on your blog, so that will help.
- Link out to other people who are writing on similar topics. Basically, to get them to notice that you exist in the first place, the easiest thing to do is to cut and paste from something they wrote (while, of course, acknowledging them and linking back to them), and then comment on what they wrote.
No reason to expand, it’s as simple as that.
And when looking for model law bloggers, you could do a lot worse than Jamie. A fellow Texas lawyer who had talked with Jamie about blogging for the marketing of his practice, called him ‘the professor.’