Justia BlawgSearch nice listening tool

When marketing your law practice through social media, listening to the discussion taking place about your area of practice is as, if not more, important than talking about topics relevant to your practice.

Your blog is used to talk and your newsreader is used to listen. You tune your newsreader to the right channels by subscribing to RSS feeds from selected blogs and news websites as well as subscribing to keyword searches at Google Blog Search and/or Technorati.

When it comes to making quick work of listening to relevant law blogs in your practice area, Justia’s BlawgSearch is great tool.

Say you publish the North Carolina Estate Planning Blog. You want to listen to what is being written by other estate law planning blogs. Go to BlawgSearch, click on the link for Estate Planning Blogs. Copy and paste the url in the text field – http://blawgsearch.justia.com/category.aspx?catid=1895 – into your newsreader. Shazam, you’ve now got a steady stream of feeds from estate planning blogs 24/7.

By the way, LexBlog client, Gerry Risken, is BlawgSearch’s featured blogger for this week. Tim and Stacey tell me if I keep pumping BlawgSearch, a LexBlog client will be up there every week. ;)