LexBlog uses the NewsGator Private Label Platform to power LexBlog’s web based newsreader provided to each author on a LexBlog blog. The newsreader is incorporated into the back-end of the client’s blog publishing platform. This allows LexBlog to populate the newsreader with news and blog posts relevant to the topic on which the client publishes. The client is also taught how to manage their own newsfeeds.
Effective use of RSS is the secret sauce of blogging. Only via RSS do lawyers achieve a high ROI from blogging. RSS allows lawyers to listen to an ongoing discussion in their niche area of the law. By entering into that discussion, their reputation as a reliable and trusted authority is greatly enhanced. Also can’t sneeze at knowing more about new developments in your area of law streamed to you from blogs and news sites.
Until the development of the LexBlog newsreader, teaching RSS and how a feed reader (wikipedia) works to lawyers has been like pushing a rope. With the the NewsGator powered newsreader, lawyers understand RSS newsfeeds and how to use them from the get go. Stacey Merrick, LexBlog’s Client Services Director can attest to that.
From NewsGator’s press release last week:
More than 100 enterprises, media companies and leading brands are now using NewsGator Enterprise Server and NewsGator Private Label Platform to improve the way their employees, customers and site visitors find, share and interact with relevant information…….NewsGator Private Label Platform, which powers solutions at USA Today, Newsweek and the Denver Post, has seen the number of deployments double over the last six months and is in use at more than 35 organizations across more than 100 Web properties to drive audience engagement and site traffic. NewsGator’s branded RSS readers which provide full or in-page content from the publisher and third-parties, and the recently announced NewsGator Widgets, which present topical, relevant information both on-site and off-site, are being used by some of the world’s largest media companies, including USA Today, Newsweek, the Denver Post, New York Times Regional Media Group (The Ledger and Spartanburg Herald-Journal/GoUpstate.com) and Woman’s Day. Other recent NewsGator Private Label wins and deployments include AziaCity.com, EarthKnowledge, East Valley & Scottsdale Tribune, Grocery Game, InTouch Business Inc., LexBlog, Suddenlink, SunHerald.com and YP.com.
As way of background, Denver based NewsGator is the world’s leading RSS company developing developing RSS aggregation solutions for individual end users, enterprises and online content providers.
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