Instant networking lunch upon blog post

Thom Singer, a sales and marketing expert and author of The ABC’s of Networking, shares the power of a blog post for networking.

Hugh McLeod at The Gaping Void Blog was in New York yesterday on a stop-over on a trip from Seattle back to his home in London. He had no plans, so while sitting in a Starbucks at Lexington and 44th… he posted on his highly read blog asking if anyone in the area was free for lunch.

WAMMO, within minutes his cell phone rang and he had lunch plans. He had lunch with two folks, one of whom he had met before. That is cool. 20 years ago if a famous artist/writer was waiting for a plane, he ate lunch solo.

This stuff works. I do it on every trip I take. I let people know I’m in town and that I’d welcome getting together for a coffee, beer, meal, or a meeting at their offices. Can’t think of the last such a post that didn’t result in worthwhile meeting or two – both with prospective clients and those who may influence them (bloggers).

A few years ago I saw Scoble posting to his blog, ‘I’m in town, want to meet?’ Sure glad I did. Put me at table of leading Montreal lawyers and regulators last Friday for lunch.