BusinessWeek : Blog for effective marketing

Karen Klein, a Los Angeles-based writer who covers entrepreneurship and small-business issues has a nice answer to a reader of BusinessWeek on how to market to their company’s niche audience. Blog for effective marketing.

Blogs are emerging as powerful marketing tools, particularly for small businesses. They are relatively inexpensive to start and maintain, and yet can be very effective at bringing potential customers to your Web site and keeping current customers in contact with your company (see The ABC’s of Beginning Your Blog).

Quoting Rex Hammock, a Nashville small-business blog publisher based, and Seattle’s Teresa Valdez Klein of the Blog Business Summit, Klein makes clear you don’t blog about your product itself. You blog about a topic of interest to your target audience.