Law firm blogs featured by Birmingham News

Birmingham News’ Sherri Goodman has a nice story on the law firm blogs of a couple Birmingham firms.

In addition to Burr & Forman’s upcoming insurance blog, Goodman reports on an upcoming blog from LexBlog client Bradley Arant, whose Jackson, Mississippi office already publishes the Mississippi Law Blog.

Burr & Forman’s Gary Howard, who already reads a couple business blogs, understands the value of blogs in reaching sophisticated clients.

A lot of people I deal with – such as in-house counsel – are pretty sophisticated and this would be the target market. It certainly will make it easier for them to (follow issues) at their own convenience and possibly make their life a little easier.

And Bradley Arant’s D. Franklin explains why blogs are a natural extension of his firm’s current marketing efforts.

We’re already publishing articles of legal interest,’ Franklin said. ‘These are things clients would be interested in seeing, so we thought `Why not?’

I understand the launching of a blog is not big news to the rest of the world, but in the case of law firms, we’re just picking up a head of steam.