Online readers read longer into story than offline

Steve Rubel caught an interesting study from Poynter that people read farther into into online stories (77%) more than they do when perusing print (roughly 60%).

We’re sure moving away from my (and I suspect others) early presumptions that people tend to read more offline than in print. Gone should be the days where we get more jazzed about getting quoted in print than in an online story.

As lawyers, if you’re not producing online content or being quoted or cited in other’s content you’re missing a golden opportunity to further enhance your reputation. And from a PR standpoint, Rubel correctly points out being quoted near the end of an online story is more valuable than in a print story.