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New Wall Street Journal blog offers marketing opportunities to M & A lawyers

How would you like to regularly network with the Wall Street Journal’s top merger & acquisition reporter Dennis Berman?

It’s now possible through the WSJ’s new ‘Deal Journal’ blog which provides an up-to-the-minute take on deals and deal-makers.From the WSJ Press Release:

The Journal’s top M&A reporter Dennis Berman will lead the blog with former Bloomberg reporter Dana Cimilluca, with additional reporting from Journal reporters in New York, London and Hong Kong; editors from; and private equity reporters from Dow Jones Newswires.

The blog is freely accessible to Journal subscribers and non-subscribers at and is the centerpiece to an expanded arena of deals coverage by the Journal, with additional community tools, graphics and video to launch in coming months. An example of its timely, in-depth reporting is last week’s coverage of the Blackstone IPO filing, including five posts in two hours on Thursday night and breaking news about the ticker symbol on Friday: ‘Blackstone’s Ticker Symbol: It’s BX (As in Bucks).’

The WSJ gets blogs. Peter Lattman’s Law Blog has been a fine addition to the legal blogosphere. The guy blogs like a fiend, often citing what he picks up from the blogosphere. For me, blogging about what Lattman posts or commenting to one of his posts right on his blog has been an excellent means of networking with Lattman and his other readers.

Think again if you don’t think blogs are a big deal for publishers and their readers. This from Bill Grueskin, managing editor of “We’ve seen how powerful blogs can be in building community and acting as an important feedback mechanism for Journal reporters and editors. The Online Journal’s blogs are turning into a powerful medium for breaking and analyzing news, and for opening our content beyond our 811,000 subscribers.”

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