Google to improve free blog/website stats tracking

Expect Google to dress up its Google Analytics, a free web stats tracking package for blogs and websites, with Google’s acquisition of Gapminder’s Trendalyzer.

Gapminder’s Trendalyzer is described as software that ‘unveils the beauty of statistics by converting boring numbers into enjoyable interactive animations.’ Google Blogoscoped, my source for this post, reports:

…[D]evelopers ‘have left Gapminder to join Google in Mountain View, where Google intends to improve and scale up Trendalyzer, and make it freely available to those who seek access to statistics,’ Stockholm-based Gapminder says, and Google adds that Trendalyzer ‘will improve any function or application in which data might be better visualized.’

LexBlog provides its clients, at no cost, Mint, a stats analytics program whose dashboard interface provides a clean look at visits, referrers, popular pages and searches. We will install Google Analytics if desired.

Unless you’re selling products via your blog or running an elaborate sponsored links campaign stats on top of stats are not worthwhile. Give me a quick easy look at something I can understand.

Plus I’ve never had a client that contacted LexBlog to get stats. The measurement of blog success is growth in business.

But for those folks using Google Analytics it looks like the stats will become be easier to read in the coming months.