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Google rules on local search for lawyers

March 16, 2007

The days when the majority of people went to the yellow pages and then over the past 6 or 7 years, Martindale’s or Thomson’s FindLaw are numbered. Google, like it dominates on other Internet search, will rule on local searches for lawyers.

Do a Google search for Austin divorce lawyer. Google provides names and a map with a listing of organic search results below it. The and FindLaw directories are no where to be found.

Like Scoble, who was impressed with his Palo Alto Notary search, says “Google is so far ahead of the others it isn’t even funny.”

As Google delivers better and better results, the number of people using Google is only going to increase. And do we really think my kids, who use Google to find everything (taught this in school), are going to look in the Yellow pages or when looking for a lawyer?

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