By Kevin O'Keefe

State of the RSS feed market

Taking a page out of Technorati’s David Sifry’s regular ‘state of the blogosphere’ reports, FeedBurner’s VP of Business Development, Rick Klau, has posted this afternoon the State of the RSS Feed Market.’

No need to the discuss the details here, other than to tell you that if you are interested in which web based readers are used the most and which web based aggregators collect the most feeds, Rick’s post is excellent.

Rick says the key takeaway though is that your content is bigger than your feed.

…[F}eeds represent only one aspect of a publisher’s overall content consumption. We’re living in a world of distributed media after all: people might be reading your content directly on your site, within a widget, via resyndicated headlines on another site, or on a social networking site.

Couldn’t agree more. The goal of blogging for lawyers is to engage in an already ongoing discussion on your niche area of the law. Blog about others’ content and they’ll see you doing so and subscribe to feeds from your blog. You then empower others to cite your content in their blogs by publishing valuable content. Your content is then spreading virally across the Internet, far beyond the extent of your original feeds.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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