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Viacom’s MTV cuts staff, moving assets to digital media

Geraldine Fabrikant of the New York Times reports MTV is laying off 250 people in order to allow for Viacom to invest more in digital media and interactive businesses.

MTV’s chief executive, Judy McGrath, in an e-mail message to employees on Monday explained:

…[W]e will build resources against some new businesses — our interactive properties and some of our new networks — and we will make reductions in others.

This news follows on the heals of Viacom’s pulling its videos off YouTube so Viacom could build its own ‘YouTube’ presence.

Why’s this got to do with blogs and lawyer marketing? The whole world is going to digital media. Unlike traditional media in which amateurs could not participate, digital media welcomes your participation.

Lawyers will participate by publishing blogs focused on niche areas of the law. Your blog content will not only open up doors to being quoted by the media on a regular basis, but will also be syndicated to appear along side content generated by traditional journalists.

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