Google web search reportedly now integrates blog results

Word from Steve Rubel and Google Operating System (unofficial Google blog) is that Google is integrating blog results from Google blog search when doing a search on the standard Google web search.

Key in a phrase into Google.com, add the word ‘blog’ at the end of your query and you’ll get recent blog posts related to your query. For example, here’s music + blog.

Problem is I’m not seeing it when I run a search. It wouldn’t be the first time Google runs a test of something for brief periods of time before taking it live.

For lawyers, here’s the impact. Blogs are a big deal when Google is on the verge of highlighting recent blog discussion on a topic when Internet users do a search on the subject.

Either you’re part of the discussion viewed by your target audience or you’re not part of the discussion. Those participating in the discussion will be viewed by this target audience of prospective clients and those who influence them as trusted authorities on a niche area of the law.

If you don’t publish to a blog, you’re not part of the discussion.