What’s the real goal of lawyer Internet marketing

FindLaw does a nice job of sharing a few success stories of lawyers using FindLaw’s websites.

Rather than focus on hits, page views and other meaningless stats, the focus is on the lawyer’s aspirations and life outside of the law. Lawyers are depicted outside their offices whether riding a road bike, walking along the ocean or with their family in front of a national landmark.

And that’s what lawyer Internet marketing is all about. It’s not about traffic to your website, it’s not about increased work, and it’s not about having more money.

It’s about what those things bring. Freedom from worrying about the monthly overhead nut you have to crack. Freedom to spend meaningful time with your family and doing those activities we love.

We didn’t go to law school to get page views.