Google Blog Search passes Technorati

Another sign that Google is getting into blogs and RSS more and more is Hitwise’s report that Google Blog Search passed Technorati in the market share of visits for the end of December.

Approximately 60% of Google Blog Search’s traffic comes directly from Google News which includes a Blog Search link. It was not until October when Google placed a link to Blog Search on Google News that Blog Search started catching Technorati. That move alone caused a 168% spike in traffic.

For lawyers this is good news. It increases the opportunity for their blogged content to be found and their blog subscribed to.

Like the public in general, lawyers and their target audiences are more familiar with Google than Technorati. A strong Google Blog Search increases the awareness of blogs and their valuable information on niche topics. Plus when it comes down to it, most things Google does, it does well. I expect Google to nail blog search, only increasing the public’s use of blogs when searching for valuable info.