New version of Blogger not enough for law firms

The new version of Google’s Blogger came out of beta today.

There’s only upside for Blogger as Google integrates Blogger into your Google account and begins working more on the product. But a quick walk through this evening tells me it would be a little scary for law firms to use as a professional marketing and networking tool.

It may sound cool, but I do not think a lawyer or legal marketing professional will find comfort in Google’s explanation of the difference between the old Blogger and the new Blogger.

Battlestar Galactica with Lorne Greene : Battlestar Galactica with Edward James Olmos :: Old Blogger : New Blogger

Don’t get me wrong. I am all for free web based tools. And an advertising based business model for web based tools makes a lot of sense. I think one can make excellent use of Google’s services such as Gmail, docs and spreadsheets, and calendar. I use them.

It’s just that law firms new to blogs need to assume a level of professionalism that Blogger can not provide them. First on the design side. And second, on the strategy, training, and support needed to provide a law firm with the comfort level they need when embarking on something new.

Blogger is free so you can’t beat the price. But like other things, law firms will need to pay for the professionalism they require.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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