Law firms to be buck trend that blogging will peak in 2007

The tech forecasting gurus at Gartner believe blogging will peak in 2007. Gartner says the number of bloggers will level off in the first half of next year at roughly 100 million worldwide. The reason: Most people who would ever dabble with Web journals already have. Those who love it are committed to keeping it up, while others have gotten bored and moved on.

Law firm blogs will not peak in 2007. Lawyers will continue the march toward the day when the majority of lawyers publish to a blog, likely to come by the end of the decade. Speaking at conferences like last weeks 15th annual ‘Technology and the Law’ I see that many lawyers now clearly understand the potential, and in many cases the need, to blog as a way to market their practice.

Source of post: Micro Persuasion