Blogs preferred to websites for managing your professional identity online

Kirsten Dixson, founder of Brandego, a based Web portfolio service for executives, says blogs may be preferable to websites for managing your professional identity online. This from an article by Patricia Kitchen in Sunday’s Newsday.

Consider starting writing a professional blog first, instead of a Web portfolio, says Kirsten Dixson, founder of Brandego, an Exeter, N.H.-based Web portfolio service for executives. Blogs are interactive and dynamic and seen as more cutting-edge, but you must update them regularly.

Updating a blog highlighting your background and knowledge is not difficult. It’s far easier than doing same on a website where the publishing tools are not has easy and people’s expectations as to the content you are sharing are greater. You’ll also be able to monitor your name and niche via RSS feeds to your feed reader.