It is remarkable to me that more and more lawyers continue to advertise in the yellow pages each year. The ROI for my blog has been huge. And for those skeptics that think you only get small (bottom feeder) cases through the use of blogs – think again. You would very surprised at the quality of cases that come in through effective Internet marketing.
The knee jerk reaction of lawyers and legal marketing professionals when they hear ‘blogs, is that blogs are for kids – “I don’t read blogs and neither do my clients.” Sure they may not read blogs but they’re wrong about business clients. With blogs just gaining traction, we already have 21% of business execs reading at least one business blog a week.