Local Internet search rules : Yellow page use drops by at least half

A new survey on the growth of local search on the Internet found that yellow page use has dropped by at least 50%.

The survey measuring Internet usage to find a local service business was conducted by online marketing firm WebVisible. The survey which used a Nielsen//NetRatings’ online panel received the following information from more than 2,800 consumer responses:

• 70% had used the Internet to search for a local service business at any point
• 46% had used the Internet to search one or more times for a local service in the last 90 days
• 89% found search to be ‘somewhat effective’ or ‘very effective’ in finding local services in their area
• 68% said they would most likely use the phone number on the website to contact a vendor

And there’s still law firms buying a full page ad in the yellow pages for $70,000/year?

Source on post: Search Engine Journal

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