A new survey on the growth of local search on the Internet found that yellow page use has dropped by at least 50%.
The survey measuring Internet usage to find a local service business was conducted by online marketing firm WebVisible. The survey which used a Nielsen//NetRatings’ online panel received the following information from more than 2,800 consumer responses:
- 70% had used the Internet to search for a local service business at any point
- 46% had used the Internet to search one or more times for a local service in the last 90 days
- 89% found search to be ‘somewhat effective’ or ‘very effective’ in finding local services in their area
- 68% said they would most likely use the phone number on the website to contact a vendor
And there’s still law firms buying a full page ad in the yellow pages for $70,000/year?
Source on post: Search Engine Journal
Technorati Tags: yellow pages