By Kevin O'Keefe

Law firms in second life?

With the recent discussion of Second Life, it’s only a matter of time before were going to see law firms in Second Life.

I have a hard time keeping up with the newest and latest, but I started to pay more attention to Second Life when Scoble suggested that a company we were traveling with on the grapes on a plane trip create a Second Life presence for users to buy their products.

And then in the last few days:

Neville Hobson, and Internet marketing/PR expert says “All of this represents the emerging of more of the tip of a very large iceberg.”

What’s Second Life?

A virtual world in which people can interact, play, do business, and otherwise communicate. It has grown explosively and today is inhabited by over 1.3 million people from around the globe. Its Marketplace currently supports millions of dollars (real US Dollars) in monthly transactions.

The opportunity for law firms setting up an office in Second Life?

  • To network with other companies in Second Life, especially appropriate for innovative law firms with a new media, IP, start-up business, or VC bent.
  • Online and off line media exposure for what would certainly be perceived as innovative marketing.

It’s going to happen.

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Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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