online advertising boom, while offline ad revenues continue to slide.rticle in London’s Sunday Telegraph about the
For 2006 in the UK:
- TV advertising spending will be down 7 per cent.
- National newspaper advertising will fall by 3 per cent.
- Regional papers will sink by 6 per cent.
- Digital media advertising revenues will be up 45 per cent – higher this year than last.
What’s the significance of this for professional firms considering blogging as a marketing tool? That advertisers are worth following. They are spending huge dollars and follow where they are getting a return on spending.
Ad dollars moving online and away from traditional media tells you to consider a shift in your marketing dollars and effort. If you are not working towards an effective online presence, you’re missing the boat.
Source for post: Justin Patten