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Blawgs, a name without legs

November 3, 2006

Blawgs, a cheeky name many lawyers use to describe lawyer blawgs, is a term without legs in the marketplace.

I spent 3 days last week at the Blog Business Summit with 100’s of bloggers. Though many had heard of lawyers publishing blogs, no one described them as blawgs. No blawgs at Gnomedex, a leading blog and new media conference this summer. Blogher, host of a huge women bloggers conference has a law blog, no blawgs.

Blawgs is not term used by CMO’s and marketing professionals at large firms. Not sure they’ve ever heard of blawgs.

If you’re a lawyer using a blog for marketing by enhancing your reputation as a reliable and trusted authority, it’s blogs, not blawgs. If you want to cheekily describe your blog as a blawg among other lawyers, great, but not among your target audience – prospective clients and those who influence them. They only know blogs.

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