By Kevin O'Keefe

MySpace & FaceBook scary for business marketers

Despite the marketing success of others, business owners may find their own blogs and the networking opportunities generated thereby a more comfortable place for online marketing than MySpace or FaceBook per an article in today’s Honolulu Star Bulletin.

With the right strategies, you can dig to find treasure troves of segmented audiences in massive social networks like MySpace or FaceBook. But, these sprawling communities can often be intimidating for business people who may be just beginning to step beyond their business blog.

One thing to remember – the big players are not the only social networks in the new media marketplace. As a matter of fact, it’s often easier for business owners and marketers to enter the social networking arena using more focused communities. Social networks focused on business or a narrow niche can provide a more comfortable starting point for gaining experience marketing with social networks.

With a blog and networking with other blogs via the effective use of RSS, business owners will reach such virtual networks.

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Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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