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Garden City New York probate lawyer and LexBlog share some success

Met Garden City New York probate lawyer Phil Bernstein over a year ago. I wouldn’t call Phil, who’s been practicing for over 30 years, tech savvy. But he did know that the web presence provided to him by Verizon’s Yellow Pages wasn’t getting him any work.

Having done litigation work for most of his 30 years, including probate litigation and will contests, Phil was intrigued by the thought of sharing online what he knew with average folks as a way to market his practice. We agreed on the New York Probate Litigation Blog.

Over the first three or four months Phil would call LexBlog client services or I all the time with questions about using his blog and RSS. Often while heading north to his weekend and vacation place, the location of which escapes me. Sometimes even running out to the store late at night. I even remember getting a call one night where Phil was jazzed as heck about a getting a call from a woman in the Carolina’s who retained him on a New York case after reading one of his blog entries. At the same time we’d discuss blog issues, Phil would share family events. I really enjoyed it.

Wednesday night I emailed Phil, that though it took awhile, his blog was making its way up the first page of Google, even number one on some searches. I told him I was doing some further tweaking of the site to get it to perform better on a few other terms.

Phil responded in the morning:

That might explain an elevated number of calls. This is in spite of the fact that I have not been able to manage more than a couple of postings in the past month or so –my secretary suffered a heart attack in August and wont be returning till (hopefully!!) sometime next week.

Helping and empowering guys like Phil is what it’s all about. Not everyone is as lucky as me to get to say success each day is measured by how many people they help. Our team cannot work miracles with Internet marketing but we can do the best we can with what we’ve learned and the God given talents we have.

Wish I had more time to share stories like Phil’s. I’ll try to do it more often.