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Blogs are just emails to the world

Responding to a couple different takes as to the length and depth of a blog post, this from Doc Searls:

My advice to both guys, and to everybody else, is to think of blogging as emails to the world. Who worries about emails being too short? Or not deep enough?

Talked to a lawyer from New York City last evening who had little understanding of blogs. After 15 minutes, she says, “I get it, blog posts are like emails to your target audience keeping them informed of things of interest in your area of practice.”

Not to worry about the law firm being as astute as Doc when it comes to blogs. The firm would never let material be published to the net without being vetted through various levels. So much for blogging.

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