New list of small business blogs highlights blog successes
September 24, 2006
Brian Brown, publisher of Pajama Market and a business blog consultant, has a new list of more than 80 small businesses who are blogging about their company or industry. In addition he’s got 40 interviews of bloggers covering their stories.
In a press release today Brian speaks of small business blog successes:
- Companies are picking up clients.
- Some companies are getting all of their business from their blog.
- Blogs are often credited with a sharp rise in search engine rankings and greater links from other websites.
- Blogs are creating a lasting relationship with customers, an important factor in gaining trust and producing sales.
- The comment feature of blogs creates a conversation rather than a one-way lecture.
Brian also shares some blogging tips based on his interviews:
- Write a post at least three times a week. The absence of activity indicates to readers that you are not committed to them.
- Use the comment feature. Some blogs turn the comments off, but this is a big mistake.
- Provide an easy navigation.
- No ‘cute’ headlines. You want headlines that tell the reader what the post is about with as few words as possible… like a newspaper.
- Add photos. Other than the headline, a photo will get visitors to read a post more than anything else.
BTW my friend Dennis Kennedy, a legal technology blogger, was recently interviewed by Brian.
And you can buy what Brian says. He’s from Janesville, Wisconsin, just down I-90 from my home town of La Crosse. And all the good stuff comes from the Midwest. ;)
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