80% of adults are online : Opportunities await professionals

Almost 80% of adults are now online (Pew Internet & American Life Project). When I started marketing online as a lawyer in 1996 it was less than 20%. And I generated a good deal of business from the net back then.

This poses a fabulous opportunity for savvy law firms and professional services firms. Sure there’s way more competition on the net today. But 95% of your competition does not have a clue what they are doing when it comes to Internet marketing. That means there’s even more opportunities.

I don’t want to hear any more excuses that in my area of the law, people are not online. Or that in my area of the country not that many people are online. That’s bunk. It’s time to get bullish on Internet marketing and what it can do for you.

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