Legal marketing professional, Larry Bodine, has a post this morning entitled ‘It’s Not Too Late To Start Blogging (But It Will Be Soon). Goes on to to discuss the great marketing success Dennis Crouch has had with his patent blog.
But soon to be too late to start a blog? C’mon. That’s like saying it will soon be too late to start to network as a lawyer as a way to grow business. Or that it will soon be too late to showcase yourself as a reliable and trusted authority through speaking engagements, talking to the media or writing articles.
Sure, I think there may be some edge in being a first mover. And it’s tempting to say in a LexBlog sales pitch that you ought to start a blog before your competitors beat you to to the punch and it’s too late.
But let’s keep some quick facts in mind:
The majority of lawyers will be publishing to a blog at some point in the near future. Lawyers, whether starting a blog now or in a couple years, will be using the blog as a business development tool when meeting with new clients or in pitching for new work with existing clients. Internet users, who will be as familiar with RSS as they are now with email, will subscribe to hundreds of sources of feeds. If a lawyer has good content, they’ll pick up subscribers. Journalists, heavy users of blogs via keyword/key phrase RSS feeds from Technorati or NewsGator, will get a lawyer’s blog feeds whether from a blog started now or later. Same point was made with websites. We were told in ’97 that there’s an immigration law website so it’s too late for another. Microsoft will bring to market in the next year the tools to make it easy for the public to use blogs and RSS. We’ll then see a much greater growth in blog publishing.
You guys know I am as big a blog & RSS evangelist as anyone. I like to grow my business now through cost effective marketing. That’s why our clients and I are using blogs and RSS.
But things take time for some folks, especially large firms, and the opportunities will still be there in the years ahead.