What’s right amount of corporate blogging?

Blog marketing consultant, Josh Hallet, has a nice post discussing blogs in a corporate setting. Who should be blogging on behalf of the company? How many blogs? How much time? On what topics?

Josh references a post on the question by Dave Coustan of Earthlink on the Earthling blog along with some great thoughts in the comments to the post. He also adds his own detailed thoughts that are worth your read.

When making your end decision, heed Josh’s advice.

There is no absolute number/answer for the question, “How much corporate blogging?” I think the answer is unique to each situation. Perhaps the percentage rule is a good baseline, but ultimately it needs to relate back to your corporate culture. Have you always been a company that ‘talks’ to outsiders? if so, then go for it. If you’re not the talking type take it slow to start with.

I am with him. When asked by clients, I say start slow. Get the sense of blogging from one blog. See how blogging fits into your firm’s culture. There’s plenty of time to grow.