Ironically, he labels it search engine optimization. But a much more productive SEO than most web marketers chase.
- Write quotable stuff about a lot of different subjects.
- Do it consistently, for months if not years.
- Link a lot, as a way of giving credit and of sending readers to other sources of whatever it is you write about.
Doc says he can’t promise royalty but can “promise a rewarding relationship with the readers you’ll get, regardless of how many there are.”
Source: Denise Howell
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