jumped on FindLaw and LexisNexis Martindale-Hubbell last year for not making any real effort to teach lawyers what Internet marketing was all about. Being that these two companies pride themselves in offering the finest in legal marketing solutions and bring in more more money from lawyers than all else combined, you’d think they could spare a buck or two and do some educational programs about Internet marketing.
FindLaw’s communications person responded and we had an exchange of what I thought they could do. May have nothing to do with my prompting, but FindLaw has been offering a Webcast series on Internet marketing, the next one being on August 10, ‘Converting Clicks to Qualified Clients.’ They did one earlier on the use of blogs for marketing.
And to FindLaw’s credit they’re smart enough to know they may not have the in-house expertise to conduct the seminars. They invite outside experts with domain expertise who are then hosted by FindLaw.
I may have missed it, but I do not recall Martindale-Hubbell doing anything except having some programs on how to leverage their own products.
Is FindLaw offering near as much as bloggers when it comes to sharing practical information on Internet marketing? No. It’s not close. But at least they are trying.