Turns out WSJ is not the only one:
It’s the latest online news accessory — the personalized pages of yesteryear reimagined with the tools of today. The NYT’s MyTimes.com beta has been rolling out slowly over the past few weeks, My USA Today News beta is up and this past week beta invites started to arrive for MyWSJ……The combination of aggregation and personalization allows users to create a mini news portal and gives the sites a shot at increased stickiness and an additional way of targeting ads.
paidContent is a recent add to my RSS feeds. It’s published by ContentNext, an independent media and information company covering the business of digital media.