You don’t make money from blogs

Listening to a podcast in which Denise Howell was a guest this afternoon in which she referenced a wonderful line from Doc Searls:

…there’s more money being made because of blogs than with them.

Point being, assuming I am not putting words in Doc’s mouth, that you do not make money from something you do directly on your blog. You make money, if that’s one of the goals of your blog, from the enhancement of your reputation and the trust you establish by virtue of your blog.

Technorati Tags: Doc Searls