Corporate blogs increase media coverage and website traffic

Corporate blogs increase media coverage and website traffic according to new study by Porter Novelli and Cymfony, a global public relations company.

• 76 percent of corporations that blog have seen a direct spike in Web traffic and related media coverage.
• 42 percent found their blog has affected the company or brand, in most cases in a positive way.
• 63 percent of the companies said they had to blog because of a perceived need to participate in the blogging phenomenon rather than to reach a specific objective.

Source of post: Micro Persuasion

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