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Blog design : Working with your designer

Seth Godin’s got a wonderful post relevant to blog design.

Why do some organizations look great… and get great results from their design efforts and ads… while others languish in mediocrity? I think it has little to do with who they hire and a lot to do with how they work with their agencies and designers.

Worth a full read for those non designers who regularly give advice to designers. Here’s a bit of Seth’s wisdom.

  • If you want average (mediocre) work, ask for it. Be really clear up front that you want something beyond reproach, that’s in the middle of the road, that will cause no controversy and will echo your competition. It’ll save everyone a lot of time.
  • It’s not going to be easy to sell to your boss. That’s your job, by the way, not mine. If you want me to do something great, you’ve got to be prepared to protect it and defend it. Come back too many times for one little compromise, and you’ll make it clear that #1 was what you wanted all along.
  • Help me out by pointing out the work you’d like this to be on a peer with. If you want a website to be like three others (in tone, not in execution) then point it out. In advance.
  • You don’t know a lot about accounting so you don’t backseat drive your accountant. You hired a great designer, please don’t backseat drive here, either.
  • If you want to be part of the process, please go to school. Read design magazines or take a course from Milton Glaser or get a subscription to Before & After. By the way, that one link is the single best part of this post.
  • Say thank you.

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