Blogs open doors for new jobs and opportunities

Jeff Jarvis picked up on an Ad Age cover story about blogs opening doors for new jobs and entrepreneurial opportunities.

In the last two weeks, Robert Scoble, Om Malik and Thomas Hawk quit their jobs in favor of pioneering careers. Big deal. So did probably hundreds of other Americans, right? But unlike the former three, the latter hundreds didn’t find their opportunities by first becoming household brand names online.

Messrs. Scoble, Malik and Hawk-respectively, a Microsoft technologist, a Business 2.0 magazine writer and an investment-adviser-turned-photographer-may be relatively unknown names in the general populace. But they are among the elite in the blog world.

Lawyers and others in professional service businesses looking to literally create a name for themselves, get blogging. Give yourself 18 months to 2 years and you’ll be in control of your own fate. In the days of mergers, closing offices, and kissing some tail to make partner, that ain’t all bad.

You’re not going to be a Scoble or Malik. That’s okay. You can have great success anyway.