Internet advertising to overtake newspapers by 2007

Internet advertising will overtake newspaper advertising by 2007 per an article in Britain’s Financial Times.

The internet will this year overtake national newspapers to become the third biggest advertising medium by spend, according to authoritative forecasts.

By the end of 2007, internet advertising will close the gap on regional newspapers, the number two medium, but will still be well short of television, the biggest outlet in the £12bn-a-year media advertising market.

“No wonder –the prices are much more reasonable,” says Jeralyn Merritt of TalkLeft, my source for this post.