Market your local business on the net via blog or website

Most law firms and professional service firms market to prospects in their local area. Doing so on the Internet is not that difficult. Yaro Starak, c/o of Will Swayne, has nice post about marketing your local business on the Internet.

Highlights include:

• People search for products and services in their local area, [industry name] + [location]. Architect and perform SEO work for your blog or website accordingly.
• Clearly identify your local area so that local visitors know they’ve come to the right place.
• Pay-per-click (PPC) advertising, particularly Google Adwords, can be an excellent buy when local specific.

Haven’t seen as much from Yano’s blog recently, but Small Business Branding is a good one to add to your feeds.