Blogs build your credibility as an industry expert. This from an excellent article on business blogs from TheStreet.com.
Build your credibility and establish yourself as an industry expert. You can give your credibility a real boost by regularly posting valuable and relevant information on your blog. It’s a great way to establish yourself as an expert in your subject area, and allow your visitors to feel much more comfortable buying from you.
Building one’s credibility is just one of the many benefits of blogging listed in the article. If you’re on the fence about blogging, check it out.