RSS in plans of vast majority of marketers : Where are law firms?
April 18, 2006
RSS Diary reports via AdAge that RSS is in the plans of the vast majority of marketers.
RSS is currently used or is planned to be used within the next 12 months by 63% of consumer product marketers, 65% media and communications marketers, 37% retail marketers, 37% financial services marketers and 38% equipment and tech marketers.
I talk to a lot of law firms and speak at legal marketing events. I’ll bet RSS isn’t in the plans of 10% of law firms, heck it probably isn’t 5%. And you think the legal industry isn’t lagging on innovation?
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