Blogging strategy : Develop before you start

Blogging strategy is the subject of a post at Patrick Dodd’s Corporate Blogging.

The three keys:

1. Develop blogging goals and objectives. What are you trying to accomplish?
2. Identify your target audience and define your blog focus. Who are you writing for and what are you writing about?
3. Identify and understand your competitors. What are other people in the same niche blogging about, and what is working for them?

Source for post: Blogging for Business