Law firm marketing from Albany Business Review

This weeks Albany Business Review has a long article on law firm marketing providing campaign details from a number of law firms and marketing agencies.

Maybe it’s just me, but when I read articles like this they seem to rehash the type of marketing firms have done for years. It’s acknowledged in the article that the Internet is important but not once is it mentioned how to draw your target audience to a firm’s site or how to create an effective Internet presence through methods more proven than Web sites.