LexisNexis Martindale-Hubbell endorsing blogs for law firm marketing?

Is LexisNexis Martindale-Hubbell endorsing blogs as an effective way for lawyers to market on the Internet? Sure could be construed that way when reading through LexisNexis Martindale-Hubbell’s Marketing Toolkit for Developing a Small Law Firm Plan for Growth. (pdf download)

In a section entitled ‘Using the Internet to Anchor Your Marketing Efforts’ the word blog or blawg was one of six terms lawyers should know. Now, LexisNexis Martindale-Hubbell did not cover blogs in detail like they did websites, search engine optimization, pay per click and banner ads. But that’s likely because Martindale sells those services, and not blogs. I’ll also concede some of the terms such as ‘url’ were not marketing tools.

But there it was in a how to guide to marketing, a traditional old line company, which claims to be a leader in law firm client development, telling lawyers one of the six terms they should know is blogs or blawgs.

Law firm blogs will soon be widely recognized as an effective way to market a lawyers expertise, skill, and experience.