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Podcasts portable? 80% never make it to portable player

March 25, 2006

The relevancy of portability for podcasts has been greatly overstated.

From MIT Advertising Lab, 80% of podcast downloads never make it to a portable player or another device – they are consumed on the PC. Or, worse, never listened or deleted. This from a recent study by Bridge Data.

I’ve been telling LexBlog’s clients that podcasts do drew attention to your blog, not because people want to listen to the podcast or download it. Podcasts draw attention to your blog because of the buzz you create on and offline by having one.

I’ll confess I have listened to some good podcast content. But I listened to them on my laptop, my principal computer, while on a long flight.

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