Web and search engine advertising is on the rise per an article by Zachary Rodger of ClickZ News. A poll of 133 advertisers by Forrester found 80% will spend more on Web advertising with 68% of them singling out search engines for increased ad buys.
Perhaps even more interesting was that it was TV advertising that was going to take the biggest hit. Per Rodger “Television is an increasingly wobbly target for ad spending and will likely soon begin hemorrhaging dollars to interactive and other channels.”
Source of post: Micro Persuasion